In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

(A)  Meta Market ()
(B) Vertical Integration (X)
(C)  Horizontal Integration (X)
(D) beta Market (X)

Answers: In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of Meta Market.