In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

(A) Brand image (X)
(B) Price ()
(C)  Distribution (X)
(D) Promotion (X)

Answers: In business markets, advertising can play a role, but a stronger role may be played by the sales force, Price and the company’s reputation for reliability and quality.