Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

(A) Business markets (X)
(B)  Consumer markets ()
(C)  Global markets (X)
(D) Nonprofit and governmental markets (X)

Answers: Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called  Consumer markets.