(A) Heightened competition ()
(B) Globalization (X)
(C) . Deregulation (X)
(D) Changing technology (X)
Answers: Rising promotion costs and shrinking profit margins are the result of Heightened competition.
(A) The right product (X)
(B) Value ()
(C) The right service (X)
(D) The right store (X)
Answers: Customers are showing greater price sensitivity in their search for Value.
(A) open-market (X)
(B) deregulated ()
(C) regulated (X)
(D) scientifically segmented (X)
Answers: Many countries have deregulated industries to create greater competition and growth opportunities.
(A) Age of Globalization (X)
(B) Information Age ()
(C) Industrial Age (X)
(D) Production Age (X)
Answers: The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as Information Age,
(A) Meta Market ()
(B) Vertical Integration (X)
(C) Horizontal Integration (X)
(D) beta Market (X)
Answers: In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of Meta Market.
(A) Which countries to enter (X)
(B) How to price their products in different countries (X)
(C) How to adapt their product and service features to each country (X)
(D) All of the above ()
Answers: Global marketers must decide All of the above.