(A) Customer value ()
(B) Customer delight (X)
(C) total service solution (X)
(D) intangible benefit(s) (X)

Answers: Customer value

(A) Better prices (X)
(B) Well-established brand names ()
(C) One-on-one communications (X)
(D) direct selling capability (X)

Answers: Well-established brand names

(A) Marketing concept (X)
(B) Selling concept ()
(C) Production concept (X)
(D) Product concept (X)

Answers: Selling concept

(A) Product ()
(B) Marketing (X)
(C) Production (X)
(D) Selling (X)

Answers: Product

(A) Production Concept (X)
(B) Selling Concept ()
(C) Marketing Concept (X)
(D) Buying Concept (X)

Answers: Selling Concept

(A) Reactive market orientation  ()
(B) Proactive marketing orientation (X)
(C) Total market orientation (X)
(D) Impulsive market orientation (X)

Answers: Reactive market orientation