(A) Customer value () (B) Customer delight (X) (C) total service solution (X) (D) intangible benefit(s) (X)
Answers: Customer value
(A) Better prices (X) (B) Well-established brand names () (C) One-on-one communications (X) (D) direct selling capability (X)
Answers: Well-established brand names
(A) Marketing concept (X) (B) Selling concept () (C) Production concept (X) (D) Product concept (X)
Answers: Selling concept
(A) Product () (B) Marketing (X) (C) Production (X) (D) Selling (X)
Answers: Product
(A) Production Concept (X) (B) Selling Concept () (C) Marketing Concept (X) (D) Buying Concept (X)
Answers: Selling Concept
(A) Reactive market orientation () (B) Proactive marketing orientation (X) (C) Total market orientation (X) (D) Impulsive market orientation (X)
Answers: Reactive market orientation
TodayMCQs